Job Description
Job Description
Job Description
Benefits:
- 401(k)
- Dental insurance
- Free food & snacks
- Health insurance
- Paid time off
- Vision insurance
Content Marketing Specialist
About Vanguard ID Systems
Vanguard ID Systems is a leader in innovation, manufacturing custom-printed barcoded and RFID cards and key tags for industries like healthcare, retail, education, and access control. Our solutions help clients enhance branding, identification, and tracking. With 30+ years of experience, we are committed to leveraging technology for business growth and transformation.
Position Summary
As a Content Marketing Specialist at Vanguard ID, you will drive our brands voice and digital presence. Reporting to the CEO, youll conceptualize and execute content marketing strategies that engage targeted audiences and convert prospects into customers. This creative and cross-functional role is perfect for a content marketer who is motivated to impact business outcomes, shape our storytelling, and manage content across our site, social media, and various campaigns.
If you are eager to help fuel our marketing evolution and become a core voice of Vanguard ID, we encourage you to apply and start your journey with us!
Why this role is exciting - Shape the Brand Narrative : Play an active role in building Vanguard IDs story and content presence from the ground up.
- Career Growth: Receive mentorship and exposure to both content strategy and broader digital marketing, setting you up for professional advancement.
- Impact : See your writing, content, and campaigns directly influence audience engagement, lead generation, and company growth.
Key Responsibilities - Content Strategy & Creation
- Collaborate with marketing and sales to develop compelling collateral, presentations, and digital assets.
- Author product-focused content including case studies, customer success stories, and product articles.
- Develop and maintain a content calendar, ensuring steady output of blog posts, social media, and promotional campaigns.
- Write targeted web and email copy, knowledge base articles, and tailored messaging for specific audience segments and product lines.
- Create visually engaging content, including graphics in partnership with our design/creative resources.
- Digital Marketing Execution
- Publish and optimize website content and landing pages for SEO alignment and conversion.
- Plan, schedule, and manage blog articles, newsletters, and social media updates.
- Support digital ad campaigns by supplying creative copy, ad assets, and A/B messaging.
- Ensure brand consistency across all channels and assets.
- Campaign & Community Engagement
- Engage with customers and prospects through social platforms by highlighting client wins, new products, and timely industry topics.
- Monitor, analyze, and report on content performance; recommend optimizations to maximize engagement and impact.
- Market & Customer Research
- Conduct research to identify audience personas, customer pain points, and emerging content topics.
- Analyze competitor content strategies and suggest opportunities for differentiation.
- Gather feedback to refine messaging and bolster overall conversion.
- Collaboration & Support
- Work closely with internal teamssales, design, and technicalto source content ideas, gather data, and help with cross-functional projects.
- Assist with planning and execution of marketing initiatives, such as tradeshows or other industry events.
Qualifications - Bachelors degree in Marketing, Communications, Journalism, English, or a related field preferred, or 12 years of content creation/marketing experience.
- Exceptional writing, editing, and storytelling abilities.
- Interest in digital marketing, content strategy, and business development.
- Proficiency with content management systems (CMS), and knowledge of SEO and analytics tools a plus.
- Organized, creative, and able to thrive in a deadline-driven environment.
- Strong collaboration and communication skills.
If you are passionate about building impactful content and excited to make a difference at a growing technology company, submit your resume and a portfolio or samples of your workwed love to see your creativity and writing in action!
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