Job Description

Overview

HM Alpha Hotels & Resorts is an Owner Operator specializing in the management of branded Luxury and Upper Upscale Hotels and Resorts in destination-driven markets. We unite under core values like integrity, teamwork, loyalty and compassion to make a difference daily. Our commitment is towards a respectful, diverse workplace where every voice is valued.

Job Description

The Senior Digital Marketing Manager at HM Alpha Hotels & Resorts will lead the portfolio-wide marketing strategy while actively executing multi-channel marketing initiatives for our properties. This role combines strategic vision with hands-on delivery, focusing on content marketing, performance marketing, website optimization, SEO, online booking channels, lead generation, and reputation management. Collaboration with Directors of Sales & Marketing, Revenue Managers, and external agencies is essential to maximize topline revenue and elevate brand presence across all properties.

The ideal candidate will have knowledge of digital, eCommerce, and marketing principles within the hotel or comparable industry, including website presence, organic social media and paid campaigns, search engine marketing, demand generation channels, and online reputation management. HM Alpha offers a fast-paced and dynamic environment, and the Senior Digital Marketing Manager must thrive both independently and in collaborative team settings.

This position reports directly to the VP of Marketing and plays a critical role in supporting the companys overall growth strategy through innovative marketing initiatives and hotel support.

Responsibilities

• Provide digital support for portfolio-wide initiatives and projects when needed, including audits and online presence evaluations.
• Support the hotels Social Media strategy on relevant platforms as needed, for hotels and F&B outlets. Actively post, engage with users, create advertising campaigns, track impact, analyze data and communicate ROI to stakeholders. Train property social media champions to ensure they are active on hotels social channels.
• Assist property teams in digital marketing best practices, including but not limited to SEO, search engine marketing, Online Travel Agency site optimizations, Brand website optimization, online demand generation channels, social media, online reputation management and overall online representation.
• Create digital ads and paid search campaigns and optimize for best performance.
• Review such campaigns with the hotel and revenue teams.
• Help with the creation of digital collateral including but not limited to flyers, ads, social media posts, other templates and brochures. Knowledge of Canva is required.
• Manage photography assets for hotels, work directly with photographer to build shot lists and be on property during photoshoots to assist and manage hotel staff. Follow brand guidelines on required shots.
• Participate in monthly property calls and occasional visits to review digital marketing performance and opportunities.
• Monitor online reputation and guest review performance, ensuring the hotel responds appropriately and promptly across all identified channels.
• Leverage brand resources for new and existing hotels. Identify Best in Class hotels within brand to follow as benchmark to our own branded websites.
• Actively participate in property financial reviews, identifying and responding to critical need areas and trends.
• Share and distribute Brand-supported and new digital initiatives that add value to the portfolio.
• Communicate and implement Brand initiatives in a timely and effective manner.
• Performs other duties as assigned.

Education and Training

• A college degree is required, preferably related to marketing or communications if relevant job experience is limited.
• Training certificates from HSMAI or other industry-related organizations and courses are a plus.

Skills and Abilities

• Curious and always eager to learn.
• Creative with good communication and analytical skills.
• Excellent written and verbal communication skills.
• Enthusiastic team player who supports the overall digital marketing team and our hotel teams with a positive attitude.
• Work collaboratively with the Corporate Office to ensure Company assets are accurately tracked and protected.
• Remain positive, resourceful and possess the ability to improvise while working in a fast-paced environment, sometimes under pressure. Embraces new things.
• Superior organization and time management skills, the ability to schedule, manage and complete work effectively and efficiently.
• Ability to use metrics and analytics.
• Expertise is required in marketing applications such as Canva, Adobe, and PowerPoint, online reputation tools, all social media channels including Facebook, Instagram, LinkedIn, X, etc. Additional experience filtering and working with Influencers and managing photo shoots is a plus.

Knowledge and Experience

• Minimum of 3 years hotel experience is preferred.
• Generous medical, dental, and vision available first of the month following hire date, includes FSA, HSA, and Dependent Care
• Disability Insurance
• Life Insurance
• Employee Assistance Program
• 401k matching
• Employee discount program
• Vacation and Sick Time
• 8 paid holidays

Compensation: Commensurate with Experience

Location: Remote

Travel: Expected to travel about 25% of the time

HM Alpha Hotels & Resorts is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. We are committed to providing an environment of mutual respect, the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex (including pregnancy and gender identity), national origin, age (40 or older) disability, genetic information, family or parental status, military service, or any other status protected by the laws or regulations in the locations where we operate. HM Alpha Hotels & Resorts will not tolerate discrimination or harassment based on any of these characteristics.

Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job function: Marketing and Design
• Industries: Marketing Services, Social Networking Platforms, and Hospitality

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